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The Hisense UR9 is a great first shot against OLED’s bow

Apr 19, 2026  Twila Rosenbaum  10 views
The Hisense UR9 is a great first shot against OLED’s bow

The Hisense UR9 is making waves in the television market, and for good reason. As the first RGB LED TV to hit the market at a more affordable price point, it poses a significant challenge to established OLED technology. Released in 2026, the UR9 showcases the potential of RGB LED backlighting, which utilizes individual red, green, and blue LEDs to enhance image quality.

Competing directly with high-end OLED models from brands like LG and Samsung, the Hisense UR9's 65-inch variant comes with a price tag of $3,500. This pricing places it among the top-tier options in the market, highlighting its ambition to provide consumers with a premium viewing experience without the premium price of OLEDs.

One of the most notable aspects of the Hisense UR9 is its vibrant HDR capabilities. The television excels in delivering colorful and accurate images, achieving brightness levels that make it suitable for a variety of viewing environments. It can reproduce colors beyond the P3 color space used in many movies and shows, making it a strong contender for those seeking a vivid display.

Pricing and Model Variants

The Hisense UR9 is available in several sizes: 65 inches ($3,500), 75 inches ($5,000), 85 inches ($6,000), and a massive 100 inches ($9,000). This variety allows consumers to choose a model that best fits their space and budget, while also putting it up against flagship OLED displays.

Despite its competitive pricing, the UR9 still faces challenges. The flagship mini-LED TVs from previous years, such as the TCL QM9K, offer strong competition at lower price points. Hisense's decision to release this model at a higher price than some of its earlier mini-LED offerings reflects its ambition to position RGB technology as a viable alternative to OLED.

Design and Features

The UR9 features a sleek design with a chassis thickness of just 1.8 inches and a pedestal stand, making it an aesthetically pleasing addition to any living room. It offers three HDMI 2.1 inputs and a USB-C DisplayPort connection, although the placement of the USB-C port may not be ideal for users who prefer a clean cable management solution.

Notably, the television supports a native refresh rate of 180Hz and includes features like AMD FreeSync Premium Pro, HDR 10+, and Dolby Vision, with plans for a future update to enable Dolby Vision 2. This suite of features makes the UR9 an attractive option for gamers and movie enthusiasts alike.

Testing Methodology

In evaluating the Hisense UR9, various sources of content were used, including streaming services, 4K Blu-ray discs, and gaming consoles. The performance was assessed in different lighting conditions to gauge its adaptability and image quality under various scenarios. The results demonstrated that the UR9 can handle HDR content impressively, with vibrant colors and minimal motion judder.

Performance Insights

One of the standout features of the UR9 is its ability to achieve 100 percent of the BT.2020 color space, which signifies its potential for delivering a wide range of colors. However, the prevalent use of the P3 color space in HDR content means that the additional capabilities of the UR9 may not always be utilized. Nonetheless, content like the BBC's Planet Earth II showcased the television's strengths, providing vibrant visuals that rival those of higher-priced OLEDs.

While the Hisense UR9 impresses with its color accuracy and brightness, it does have some drawbacks, such as occasional motion judder during fast-paced scenes. Adjustments to its motion settings can help mitigate these issues, allowing for a smoother viewing experience.

Conclusion

Overall, the Hisense UR9 RGB LED TV represents an exciting advancement in television technology, offering a strong alternative to OLED displays. Its competitive pricing, excellent HDR performance, and vibrant color capabilities make it a noteworthy option for consumers. As the landscape of television technology evolves, the Hisense UR9 may pave the way for future RGB LED innovations, although for now, many may still prefer the picture quality offered by OLEDs. The future of RGB technology looks promising, and it will be interesting to see how it develops in the coming years.


Source: The Verge News


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